There are a lot of reasons, but here are the essential ones.
SHIPPING IS NO FUN TO PAY FOR.
Want a big, clunky box or a neatly compact package shipped to your front door? I think we all know what the answer is. Granted, that compact package may not be as small as the image on the left, but you get the idea. Shipping should not make or break your decision to buy, so we've made this as easy as we can for you and your wallet. And speaking of breaking, more often than not, post-assembled items are much more prone to damage than carefully packed pre-assembled ones. The last thing we want is to delay your product setup.
Above all else, we want you to thoroughly enjoy your new product, but that enjoyment can start a lot earlier than you think. Remember unboxing a Legos kit and thinking "man, this is going to be a blast to set up." Well, we think that feeling is pretty darn important and we want to give it to you. From the moment you open your Iron and Sprout box, you'll find an instructional manual with not only assembly instructions, but tips on the best way to showcase your new item and techniques for how to use it.
LEARN SOMETHING AND USE YOUR HANDS.
Okay, so maybe you won't be a top notch woodworker after putting your shelf or pour over coffee maker together. But, you will have a basic understanding of how it is designed and you'll be a pro when it comes to disassembling in the future. Satisfy your inner DIY-er and feel accomplished.
MOVING? NO PROBLEM, JUST TAKE IT APART.
If you're a traveller or just a hater of moving heavy, cumbersome things, this is truly the furniture of your dreams. Almost every product can be taken apart and condensed into a neat, little box. It's not rocket science, and it only takes a moment. Hooray for minimalism and simplicity!